The Luton based firm has outperformed the retail sector for the past year, and joins the ranks of Waitrose and Starbucks in opening a Newbury outlet.

The holding company Alexon Holdings runs Bay Trading Company and Envy. The Our Price closure was part of a national programme but combined with the demise of Powerplay to leave the mall with no music stores.

Recently, the Kennet Centre added teen fashion chain New Look and outsize clothes store Bonmarché to its portfolio.