| Following a successful trial at their Newbury Branch and 49 other locations across the UK, HSBC are set to become the first UK bank to install live radio in their banking halls.
Locally based Immedia Broadcast run by former Radio One DJ Bruno Brookes, will operate the service from their studios in Newbury Broadway.
Brookes said: “The live radio station has now been trialled very successfully for a few months, illustrating that live radio is powerful in engaging staff and customers, in a very human, entertaining, and friendly way that only live broadcast can provide.”
Within a year, clients at 400 HSBC branches will hear a mixture of popular music, news bulletins, weather forecasts, chat and phone-ins as they queue.
A spokeswoman for HSBC said: “It’s a way to tell our customers about what we are offering that week. Our staff in the branches where we have trialled the service say it creates an upbeat atmosphere, and when customers are talking to them about private matters, it creates background noise so they can’t be overheard.” | 
