The document analyses the character of Newbury and sets out how the local community wanted to have a positive influence on any future changes in the town, by conserving the ‘best of the old’, and encouraging sympathetic new development. Reference will be made to it by developers or residents considering new development. It will also be useful to local residents who may want to object to any specific planning application.

The document is in the form of a 64 page illustrated booklet, which describes each of the 11 Character Areas of Newbury Town in detail and then recommends specific design guidelines. The Conclusion picks out 11 ‘Key Principles’ relating to the whole town. The Newbury Town Design Statement has been accepted by West Berkshire as ‘material consideration’ in the determination of future planning applications.